6 ways customer care on social can drive business value

1. Support customers where they are - invest in social media.
Social is a preferred customer service channel, and allows you to connect in a way much closer and more comfortable for your customer base.

2. Always respond, and always on time.
If there is one thing that sinks trust in a brand, it is lack of timely response. Ensure your team respond fast, preferably as measured against a social response time KPI, and never miss an enquiry - including the ones made in comments or comment threads.

3. Ensure you can resolve errands on social, where possible.
Where at all possible, avoid bouncing customers between reps and support channels. To do this, you will need to have a system in place to allow your social media care reps to communicate with each other and outside of the team without leaving their customer hanging for long.

4. Provide a great experience.
Simple to say, difficult to do. But the best way to set a high bar for all your customer interactions on social is to ensure representatives have clear guidelines, easily accessible standard responses to adapt, and a good system for following up and evaluating customer sentiment over time. (You set the guidelines - our product RelationDesk provides the rest.)

5. Handle negative public feedback quickly.
Why is this important? Existing and potential customers judge brands based on what they see from other users. The key here is to monitor negative feedback and respond quickly and professionally.