With its growing popularity, TikTok has been getting more important specifically for organizations trying to reach a younger demographic that might not typically be on other social networks such as Facebook and X.
In 2023, 10 to 22 percent of users in the Nordic countries used TikTok daily.
Sources: Digitaalinen elämä 2023. DNA ; Social Media Tracker, Q3/2023. Ipsos ; Svenskarna och Internet 2023. Internet Stiftelsen ; Medieudviklingen 2023. Danske Radio.
Usage is highest in the younger generation. For example, in Denmark 55 % of teens between 15-19 used TikTok daily, but daily use was rare for users over 30.
Source: Medieudviklingen 2023. Danske Radio.
TikTok is also shown to be a great network to create a community with users engaging more with content published on the channel. TikTok is one of the fastest growing networks across the world and according to Backlinko, now has a potential ad reach of 1.2 billion users aged 18 and above. That’s why for many businesses it’s crucial to have a presence there so they won’t be left behind.
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