The new research center for artificial intelligence NorwAI, at NTNU in Trondheim, Norway, brings together a number of solid players in artificial intelligence and big data, where Retriever is one of the partners.
- The purpose of the center is to develop groundbreaking theories, methods and technology for efficient and responsible utilization of computer-driven artificial intelligence in innovative, industrial solutions, says Professor Jon Atle Gulla at the Department of Computer Technology and Informatics at NTNU, head of the new center NorwAI (Norwegian Research Center for AI Innovation).
How can Retrievers´data contribute to the research centre?
- Our data are particularly interesting for doing research in what is called Natural Language Processing (NLP), says Claes Lyth Walsø, CIO at Retriever. This involves understanding the human language and then creating AI models. As we have huge amounts of textual content with good quality, it is an excellent starting point for creating better models in entity recognition, sentiment analysis and the like.
- We at NorwAI are currently working on defining possible applications and issues related to this data. Then I hope we get our suppliers to contribute here, as we need their approval before we can contribute with this type of data, says Claes.
Can the research center contribute to us being able to deliver new method analysis to our customers?
- I will both hope and believe that, says Claes. One of the success criteria for the research center is precisely that the research must be able to continuously lead to innovation among the partners. Personally, I think over time we will be able to work both broadly and in depth with NorwAI. By depth, I mean that we are able to do what we do today, but with even better accuracy. In addition, we will work to increase the breadth of what we do by delivering new method analyzes or perhaps think completely new about how we deliver our services.
How do we work with artificial intelligence in Retriever today?
In Retriever, our analysts work with large amounts of data every day, and we use artificial intelligence (AI), or machine learning for two main purposes that are closely used against each other:
- One is that with AI we can do completely different types of analyzes than we can with traditional methods. This in turn can lead to us being able to bring new insight and business understanding to our customers. With this, we can further increase the value of understanding and measurement in PR and communication, which is our main focus. Read more about the benefits of measuring and analyzing the results of your communication and PR efforts here. In addition, it also opens doors for other types of customers who can find valuable insight into our data material, for example for those who work with brand and strategy.
- The second main purpose is that we utilize machine learning to make the job more efficient for our analysts, so that they too can analyze larger amounts of data and focus more on the qualitative work.
NorwAI is a research center for AI-driven industrial innovation at the highest international level. 11 Norwegian companies and five universities and research centers are contributing to the project, which will run for eight years from 1 October 2020.
The companies in the consortium come from the industries media, finance and Industry 2.0: Schibsted ASA (chair of the consortium board) Telenor ASA, DNB ASA and Sparebank1 SMN, Norsk Rikskringkasting AS, Retriever Norge AS, DNV GL AS, Kongsberg Digital AS, Cognite AS, Trønderenergi AS and DigitalNorway.
The center is located at the Department of Computer Technology and Informatics at NTNU in Trondheim and is managed in collaboration with SINTEF Digital. The University of Oslo, the University of Stavanger and the Norwegian Computing Center are also part of the consortium.
The center will work closely with the industry-supported Norwegian Open AI Lab at NTNU and some of the strongest research groups and networks at universities in Europe, the USA and China.
