Social media risk #2 - Improper user management

10/07/2021
retriever social social media management

Ensuring proper access are important but user management is more than access: it means giving your team the guidance they need to be a professional representative in the public eye. 

In this blog series we take a look at 1 of 6 social media risk areas for the public sector and how to handle them. 

 

RISK #2

Improper user management

 

Trust your team – but make sure to protect account integrity

You probably know ensuring proper access restrictions, and having a protocol for when team members leave, is important. But even the best intentions can lead to a mishap. User management is about more than access: it means giving your team the guidance they need to be a professional representative in the public eye.

 

The risks with improper user management

  • Unauthorized access
  • Data being leaked or abused
  • Do you know who has access to what on your accounts?
  • Unsuitable communication via your account


Set a protocol in place for both access and communications

Establish and enforce a clear protocol for who gets access to what on social media: and just as importantly, make sure they understand their role and the rules to abide by.


 

Employees, not hackers, are more likely to trigger a security crisis. For example, if private accounts are linked to your public one – ensure employees have two-factor authentication active, and know to update their passwords regularly.

 

 

  • Assess


    • Do you know who has access to what on your accounts?
    • What's your protocol for changing roles or permissions?
    • Do you have guidelines for communication on social media?
    • Can you follow up and evaluate proper communication?

How can RelationDesk help? 

 

Secure publication control through a system of drafts and approval.

 

relationdesk-publish-montage_770x440

 

  • Single source of access control across social media
  • Export and evaluate all user communications
  • Searchable knowledge base for standard replies
  • Allow external agencies to draft – approve to publish

Did you know… When a colleague leaves, you can reassign all their messages and tickets with one click.

 

Secure publication control through a system of drafts and approval.

 

Want to know more about RelationDesk?

Social media risk #1 -

About the author
Pernilla Widelund
Marketing Manager Sweden
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