Why LinkedIn is a Must-Have in Your Social Media Monitoring

02/12/2025

social listening

LinkedIn is now available as a source in Retriever’s social listening service, Listen! This means you can now monitor discussions, track brand mentions, and gain competitive intelligence from one of the most important professional networks in the world. Read on to discover why LinkedIn is a must-have channel in your social listening strategy.

More Than Just Networking

LinkedIn has grown from a simple networking platform to one of the most important networks for professionals in the world. LinkedIn is no longer just a place for finding and recruiting new talent to one’s organization but is a crucial network for all social media and communication managers. LinkedIn has evolved into a large platform where professionals engage in discussions, share insights, and shape industry narratives. Monitoring these activities is essential for effective brand management and strategic communication across all industries.

Why Listen to LinkedIn

LinkedIn serves as an indicator for industry trends, with professionals actively discussing upcoming topics and sharing valuable content. By keeping a close watch on these conversations, communication and marketing managers can gain insights into sentiments and topics that matter most to their audience and organization.

Some of the big benefits of actively listening to LinkedIn are:

Audience: Understand the profiles in your community and what drives engagement.
Brand: Keep track of how your brand is perceived on LinkedIn to identify risks early and capture opportunities.
Positioning: Evaluate the impact of the brand and its leaders as well as maping of relevant influencers and Key Opinion Leaders (KOLs).

Gaining Competitive Intelligence

LinkedIn is a valuable source of competitive intelligence. By analyzing competitors' activities, engagement rates, and content strategies, businesses can create their own approaches. LinkedIn is usually where different actors in the industry post business and CEO updates. Being able to both track the response to your own CEO and brand vs your competitors is a great way to benchmark yourself in the market. Knowing the general discussions within your industry among the actors working in it, will keep your company on top of any trends that are developing from within.

Social Listening on LinkedIn – Now Available in Retriever’s Listen

With LinkedIn now available in Retriever’s social listening service, Listen, businesses and communication professionals can gain deeper insights into industry conversations, track brand perception, and analyze competitive positioning—all in real time.

This new addition enhances your ability to monitor key discussions, identify influencers, and stay ahead of emerging trends on one of the most influential professional networks.

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