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Discover the future of media monitoring and analysis! Join us for an exclusive webinar where two of Retriever’s top experts share practical cases on how AI is revolutionizing media monitoring and unlocking new ways to measure and demonstrate the impact of your communication efforts. Additionally, explore a case example as the leading global electronics brand Samsung shares how they use AI-driven media analysis to stay ahead in a competitive industry.
🗓️ Event Details:
- Date: 25th of September, 2024
- Time: 10-11 Easter European Time (9-10 Central European Time)
- Duration: 60 minutes
- Language: English
- Cost: Free of charge
Please see the list of speakers and topics below!
Topics & Speakers
🌟 Case Study with Elin Axelsson, Samsung Electronics Nordics
Elin Axelsson heads Samsung’s Corporate Communications and PR Team in the Nordics. Join us for an interview with her showcasing how they measure their communications and utilize AI-driven media analysis to stay ahead in a competitive industry. This segment will provide real-world examples of AI’s impact on media monitoring and analysis.
In an interview with Elin, we will :
- Gain insights into how Samsung measures their PR efforts and utilizes media analysis.
- Learn about the metrics they use to measure success and visualize the impact of communication.
- Explore how AI-powered media analysis helps them improve their communication strategies.
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🎤 Maunu Anhava - Sales Manager, Retriever Finland
Maunu Anhava is a communications and marketing expert with nearly 20 years of experience in the media industry. As the Sales Manager at Retriever, he assists various companies and organizations in media monitoring, media publicity analysis, and communication measurement. Maunu is committed to providing actionable insights that cater to the diverse needs of various stakeholders within an organization.
In Maunu's presentation we will:
- Explore new possibilities in daily media monitoring through AI.
- Understand the need for timely and accurate news information for different stakeholders.
- Discover how AI can help deliver the most important information in the most digestible format.
- Learn about industry-specific monitoring, including non-journalistic news sources.
- Overcome language barriers in media monitoring to create great international solutions.
🎤 Jenny Wikstrand - Data Analyst, Retriever Sweden
Jenny Wikstrand is a Data Analyst at Retriever Sweden with deep expertise in media analysis and the measurement of communication success. Jenny is an industry pioneer in leveraging AI to dive deeper into data, consistently offering advanced analytical possibilities to organizations of all fields and sizes.
In Jenny’s presentation, we will dive into five approaches on analyzing media publicity using AI:
- Analyzing benchmark data and how AI enables deeper insights.
- Exploring advanced topic analysis, including competitor comparisons.
- Utilizing AI to answer open-ended analysis questions.
- Discovering new possibilities in social media account clustering.
- Breaking down international language barriers to enhance global media analysis
Host: Alexander Mason, Retriever’s Chief Revenue Officer
With over 20 years of experience in marketing and the media & communication industry, Alexander Mason will moderate the session. Alexander is known for his ability to captivate audiences and facilitate engaging discussions, making him the perfect host for this webinar.
Who is this webinar for?
This session is designed for communications and marketing professionals, as well as anyone who wants to learn about the new possibilities of drawing insights from media data. This event will equip you with actionable strategies and real-world examples.
The event is open to professionals across the Nordics (Sweden, Norway, Finland, and Denmark), whether you're a Retriever customer or not.
The webinar is free of charge, and the language of the webinar is English.
Why Attend?
- Discover the latest advancements in AI-powered media monitoring.
- Learn how to deliver actionable insights to diverse stakeholders.
- Master advanced media analysis techniques, including benchmarking and topic analysis.
- Explore real-world success stories with Samsung
Seize this opportunity to stay ahead in media monitoring and analysis. We look forward to virtually connecting with you for an hour of inspiration, learning, and discussion.
To secure your spot, register now!
